Xeni | May 11, 2023 | 
Some may say becoming a travel agent in this day and age is a complicated career move, but the truth is you need to be resourceful about how you work. The key is focusing on boosting travel sales to increase your business. As you focus on growing your company and keeping clients happy, you may wonder how to increase the sales of your travel company. Luckily, there are a few tactics you can implement.
Networking
One of the best things you can do for travel sales boosting is build a strong network as a travel agent. This is a two-part tactic. The first one means making sure you have access to the best prices possible when it comes to airplane tickets, hotels, car rentals, and tours. This will allow you to create better offers for your clients and increase your commission.
The second part involves clients. It is important to network with current clients and possible new clients. They are your business and it is a necessity to know what they are looking for and what you can offer them to boost and increase your sales.
Become a Luxury Travel Agent
In the travel industry, there are different types of travel agents you can become depending on what your goal is. If you are looking to increase the sales of your travel company, becoming a luxury travel agent may be the answer. What does this mean? As a travel agent, you will focus on high-end clients who are looking for high-end products.
These sorts of trips include sophisticated hotels or resorts, first class tickets, and exclusive tours at destinations that are not available to all travelers. By offering these deals, you may notice that your earnings will be larger and your commission will increase.
Work with a B2B Travel Portal
Working as a travel agent, you may worry about real-time booking and the access you have to these offers. While working with a B2B travel portal, you will have a white label solution to these worries.
Some portals will give you access to a large variety of offers to book hotels, flights, cars, and activities. This guarantees you will have direct access to great prices so you can offer the best rates to your clients, and earn higher commissions
Reviews and Referrals
As mentioned before, networking with your clients is key for travel sales boosting. Relying on them to expand your business is a smart move, and there are two ways to do it. Number one, ask them to leave a review. Whether it is on your own website or through Google, encourage them to leave a comment mentioning how smooth booking a trip with you was and highlighting what their favorite things from their trip or from your booking process were.
Number two, ask for a referral. Tell your clients you would be happy to help their friends and family with their travel needs. You can also offer a discount or a special deal for every person who mentions them when booking with you. This guarantees your clients will keep coming back and you will have new clients interested in working with you.
Stand Out Against Competitors
Because there are many travel companies out there, in order to boost and increase your sales you must stand out from the rest of your competitors. This means you will need to know the market and your clients. You must have the best offers and deals or packages that include destinations or tours that no one else is selling.
By using a software to set up your business, you can use platforms that allow you access to your customers’ search history. Knowing what they are interested in means you are able to customize their experience and deliver what they are looking for. Understanding their needs and desires and delivering exactly what they want without an extensive back and forth will guarantee they come back to you.
Have a Digital Presence
The best way to boost and increase the sales of your travel company is by having a digital presence. You must have a website and social media accounts.
When setting up your website, you will want to work with a system that will allow you to build your own brand. This of course means a user-friendly site that showcases your offers (flights, hotels, transportation, and activities) and your brand. However, it is important to choose a platform that is multilingual to reach more clients, will accept debit or credit card (and maybe even crypto payments!), and have a commission optimizer.
When it comes to social media, you want to be active and stay up-to-date. Share your packages and offers, give clients’ testimonies, and interact with your followers.
Do Add-Ons
In order to know how to boost travel sales, you need to know how much travel agents make per booking. As you will earn on commission, you will want to keep an eye on your prices and what the earning will be every time. The more you can offer a client, the more they will spend, and the more you will earn.
One way to increase sales is to offer add-ons. This can be drop off and pick up from the airport at home and at the destination. Tickets to any shows they might want to see while traveling. And of course car rentals. These options will mean an immediate travel sales boosting.